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Noctourism could become a new travel trend

Do you like spending quiet time under the stars, basking in the light of a setting sun or relaxing in the glow of a full moon?  If the answer is yes to one or all three, you could be helping fuel a new travel trend that seems to be gaining momentum: noctourism.

Noctourism is defined as “the art of experiencing a location after dark.” Booking.com’s survey on trends for 2025 found that 62% of travellers are eager to book a trip that includes nocturnal activities.

From Fairmont hotels, here are four special experiences that capture the delight of nighttime travel experiences:

  • Spa Under the Stars: Dip into mineral-rich geothermal pools beneath a canopy of stars at Fairmont Sonoma Mission & Spa. With exclusive after-hours access, it’s a dreamy escape made for sipping champagne while the sky sparkles overhead. 
  • Anywhere Dinner: Fairmont Royal Palm Marrakech makes private dining moments feel like they belong on the silver screen. Whether in a hidden garden, lantern-lit terrace, or bridge over shimmering lagoon pools, let the magic unfold with mountain views and dishes as memorable as the setting.
  • The Sunset Ritual: At Fairmont Jaipur, sunset isn’t just a time of day – it’s a full-on event. When the city winds down, torches ignite, drums roll and champagne sabers pop, sparking a nightly ritual that turns twilight into a cinematic celebration.
  • Spa After Dark: Fairmont Austin invites you to indulge in luxury with private after-hours access to the solarium, steam grotto, soaking pool, and sauna. With candlelit couples treatments, dazzling skyline views, bubbly and bites, it’s a night designed to slow down time.

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